Giving form to ideas that matter.

Crafting how yours looks, sounds and lands.

You know what you're building.
The people you need to reach don't.
Not yet.

I close that gap. The branding, the website, the deck, the impact report.

The things that make it land.

You know what you're building.

The people you need to reach don't.
Not yet.

I close that gap.
The branding, the website, the deck, the impact report.

The things that make it land.

The Perspective Shift

The world doesn't see your intention.
It sees your expression.

The world doesn't see your intention. It sees your expression.

The people you need to reach only see what you put in front of them. The brand. The deck. The website. The first impression.

Get the expression right and the vision travels. Get it wrong and the best thinking stays invisible.

The Creation Moment

A founder with a vision that needs form.
A team with an idea that needs expression.
A business that has outgrown its brand.
An organisation with impact worth celebrating.

A founder with a vision that needs form.

A team with an idea that needs expression.

A business that has outgrown its brand.

An organisation with impact worth celebrating.

Every one of these is a creation moment. I work alongside people at that point, bringing design, creative direction and strategic thinking to help the vision take shape.

The story comes first.

Before anything gets made, the story needs to be right. Most founders I work with have a clear sense of the vision.

What they want is someone to think it through with. To ask the questions that expand it, refine it, and help it become what it's capable of being.

Before anything gets made, the story needs to be right. Most founders I work with have a clear sense of the vision.

What they want is someone to think it through with. To ask the questions that expand it, refine it, and help it become what it's capable of being.

Partner Testimonial

"Six weeks to launch something we'd kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment."

Jonathan Brown, Strategy Director, Hypermotive

Selected Work

Ideas made real.

From a big idea to a defined brand. Essense Business School, nurturing a different way of doing business.

Essense · Business School
Visual Identity | Brand System

Elevating the Innate brand to attract investors. Premium enough to win the room, grounded enough for the people who will live there.

Innate · Coliving
Visual Identity

The founding identity of x+why, one of the UK's most purposeful workspace and hospitality providers. From one building to thirteen.

x+why · Flexible workspace and hospitality
Visual Identity | Brand System

The purpose playbook featuring Patagonia, Innocent, Allplants and more. From a research paper to the book people send to their CEOs. A movement that keeps growing.

x+why / Mission Lit · Better Business
Brand System | Book Design | Digital Design

The brand was letting them down. The rebrand that made Buzzbike impossible to miss and doubled membership in 12 months.

Buzzbike · Bike Subscription Service
Visual Identity | Brand System

"Don't Buy This Bike." Waitlists followed. Inventory gone in 14 days. The ad creative that beat everything else for two years.

Buzzbike-EZ · Premium E-Bike Subscription
Sub-Brand | E-Bike Launch Campaign | Meta Ads | OOH

Issue one: 810 copies, 57 pitches for the next. Four issues later, the community is still burning.

x+why / Mission Lit · Better Business
Editorial Design and Art Direction

Six weeks to launch a secret. The world debut of the X-M1, hydrogen propulsion for the open sea. 48.1 million industry impressions.

Hypermotive · Hydrogen Engineering
Creative Direction | Website | Launch Campaign

Sống means "to live." The content brand that made Ecopark's 300,000 residents care, then share. 7,191% more social engagement.

Ecopark Hanoi · Real Estate
Visual Identity | Brand System | Social Content

From idea to investor-ready. The brand that made the app believable.

Mowly · Fintech
Brand System | Venture Idea Test

WeWork's most ambitious project. An entire London neighbourhood with its own identity.

wework · Flexible workspace
Visual Identity | Brand System

From Cao Bang to the world. Brand and e-commerce for Kilomet 109.

KIlomet 109 · Sustainable Fashion
Visual Identity | Website | Launch Campaign

From functional to fashion-forward. The rebrand that helped save a British luggage icon.

Antler Luggage · Travel, fashion and lifestyle
Visual Identity | Brand System

The sister brand that needed its own voice. Bold enough to earn the exclamation mark.

Revelation! Luggage · Travel, fashion and lifestyle
Visual Identity | Brand System

A fitness platform for creators. An identity system built to amplify every one of them.

Relm · Fitness Creator Platform
Visual Identity | Brand System

Visual identity for the regenerative living podcast changing the conversation.

New Table Podcast · Sustainability Podcast
Visual Identity

Brand identity for the movement turning mum energy into climate action.

Mothership · Sustainability Movement
Visual Identity | Social Media Design System

Founding designer on the first three issues of Rankin's celebrity fashion magazine for the culturally and visually hungry.

Hunger Magazine · Celebrity Fashion Magazine
Editiorial Design

Founding designer on the first three issues of Rankin's 512 page celebrity fashion magazine for the culturally and visually hungry.

Hunger Magazine · Celebrity Fashion Magazine
Editiorial Design

Warm, energetic identity for the startup helping businesses measure what matters.

Tuu · Ecotracking Startup
Visual Identity | Social Media Design System

From ghosted to VC conversations. A pitch deck for the startup electrifying fleets without scrapping a single van.

Clipper · Vehicle Electrification
Branding | Pitch Deck

The Standard

Beautifully Clear.

Not clarity at the expense of beauty. Not beauty at the expense of meaning. Design is not surface treatment. It is how the idea makes sense to the world.

The strongest brands come from clarity, not noise. Expression isn't decoration. It's infrastructure.

Not clarity at the expense of beauty. Not beauty at the expense of meaning. Design is not surface treatment. It is how the idea makes sense to the world.

The strongest brands come from clarity, not noise. Expression isn't decoration. It's infrastructure.

Partner Testimonial

"The rebrand changed how people talked about us. We went from a brand that blended in to one people actually commented on. Membership doubled in the year after launch."

Tom Hares, Founder and CEO, Buzzbike

How I work

A close creative partnership.

You work directly with me across the thinking, design and creative direction. When the work needs more hands, I bring in trusted collaborators, but the direction stays close.

No account layers. No handover between strategy and design. No gap between the thinking and the making.

How I can help

The expression hasn't caught up with the ambition.

That gap shows up in different ways. The work starts wherever the need is sharpest.

`When the idea needs form`

Start Here

Vision Session

See where the brand could go.

Duration

90 minutes + follow-up presentation

Deliverable

Brand Vision document

Investment

£1,500 +VAT, credited toward any project

Find out more

A focused creative sprint to explore what the brand could become before committing to a full project. You leave with clarity on the direction and the creative confidence to move forward.

Duration

2–3 weeks

Find out more

Branding Project

Brand Sprint

Everything the brand needs to come to life.

A complete brand foundation. Visual identity, brand system, positioning and messaging. For new ventures starting from a blank page or established businesses whose brand no longer fits.

Duration

4–6 weeks

Find out more

Duration

90 minutes + follow-up presentation

Deliverable

Brand Vision document

Investment

£1,500 +VAT, credited toward any project

Find out more

Website Project

Website

A front door that earns trust.

Creative direction and design, from strategy and wireframing through to the finished page. Whether it's a focused landing page or a full multi-page site. A clear online presence that earns trust before you say a word.

Duration

6–8 weeks

Find out more

Duration

90 minutes + follow-up presentation

Deliverable

Brand Vision document

Investment

£1,500 +VAT, credited toward any project

Find out more

`When you need a specific tool`

Reports

Impact Report

Making what you've achieved impossible to ignore.

Impact report design and creative direction. The report, plus launch assets, a web hub and content to keep the work visible beyond launch.

Duration

6–8 weeks

Find out more

Duration

90 minutes + follow-up presentation

Deliverable

Brand Vision document

Investment

£1,500 +VAT, credited toward any project

Find out more

Decks

Pitch Deck

The clearest version of the case you need to make.

Narrative, structure, design and storytelling for fundraising, sales, partnerships or board presentations. The thinking and the design happen together, so the deck argues well, not just looks good.

Duration

4 weeks

Find out more

Duration

90 minutes + follow-up presentation

Deliverable

Brand Vision document

Investment

£1,500 +VAT, credited toward any project

Find out more

`For founders and teams who need ongoing creative direction beyond a single project, I also work as a long-term creative partner.`

Find out more

Partner Testimonial

"Our impact report used to sit in a drawer. Now it's the first thing we hand to every potential landlord."

Phil Nevin, Co-founder, x+why

Who I work with

People who care about what they're creating.

I work with founders and teams building things with care: places, platforms, communities, schools, reports, campaigns and organisations with real-world presence.

The common thread is not sector. It is seriousness. People who care about what they are creating and want the expression to match the ambition.

I work with founders and teams in hospitality, sustainability, community, education and space-making: boutique hotels, coliving, coworking, retreats, wellness, impact-led organisations, social enterprises, adventure, travel and community platforms.

The common thread is not a sector. It is a kind of ambition: people creating things with care, meaning and real-world presence. People who want the brand to carry the same quality as the work behind it.

Hospitality.
Sustainability.
Community.
Education.
Space-making.
Social Enterprise

Profile

A bit about me.

My foundation is graphic design. That eye, for composition, typography, image, systems, detail, runs through everything I do. Strategy and storytelling are part of the work, but design is where I start.

I believe design is thinking made visible. That the strongest brands come from clarity, not noise. And that beautiful work should still be useful. I surf, write, travel and photograph alongside client work.

All ways of paying attention.

An Invitation

Let's talk about your idea.

Whether you're starting from a blank page or evolving something that already exists, the first step is a conversation. No pitch, no pressure.

Start a conversation

Giving form to ideas that matter.

Giving form to ideas that matter.

Crafting how yours looks, sounds and lands.

You know what you're building. The people you need to reach don't. Not yet. I close that gap. The branding, the website, the deck, the impact report.The things that make it land.

You know what you're building. The people you need to reach don't. Not yet. I close that gap. The branding, the website, the deck, the impact report.The things that make it land.

The world doesn't see your intention. It sees your expression.

The world doesn't see your intention. It sees your expression.

A founder with a vision that needs form. A team with an idea that needs expression. A business that has outgrown its brand. An organisation with impact worth celebrating.

A founder with a vision that needs form. A team with an idea that needs expression. A business that has outgrown its brand. An organisation with impact worth celebrating.

The story comes first.

The story comes first.

"Six weeks to launch something we'd kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment."

"Six weeks to launch something we'd kept secret for two years. Ben got the brief immediately and never wasted time. The work matched the moment."

Ideas made real.

Ideas made real.

From a big idea to a defined brand. Essense Business School, nurturing a different way of doing business.

Elevating the Innate brand to attract investors. Premium enough to win the room, grounded enough for the people who will live there.

The founding identity of x+why, one of the UK's most purposeful workspace and hospitality providers. From one building to thirteen.

The purpose playbook featuring Patagonia, Innocent, Allplants and more. From a research paper to the book people send to their CEOs. A movement that keeps growing.

The brand was letting them down. The rebrand that made Buzzbike impossible to miss and doubled membership in 12 months.

"Don't Buy This Bike." Waitlists followed. Inventory gone in 14 days. The ad creative that beat everything else for two years.

Issue one: 810 copies, 57 pitches for the next. Four issues later, the community is still burning.

Six weeks to launch a secret. The world debut of the X-M1, hydrogen propulsion for the open sea. 48.1 million industry impressions.

Sống means "to live." The content brand that made Ecopark's 300,000 residents care, then share. 7,191% more social engagement.

From idea to investor-ready. The brand that made the app believable.

WeWork's most ambitious project. An entire London neighbourhood with its own identity.

From Cao Bang to the world. Brand and e-commerce for Kilomet 109.

From functional to fashion-forward. The rebrand that helped save a British luggage icon.

The sister brand that needed its own voice. Bold enough to earn the exclamation mark.

A fitness platform for creators. An identity system built to amplify every one of them.

Visual identity for the regenerative living podcast changing the conversation.

Brand identity for the movement turning mum energy into climate action.

Founding designer on the first three issues of Rankin's celebrity fashion magazine for the culturally and visually hungry.

Founding designer on the first three issues of Rankin's 512 page celebrity fashion magazine for the culturally and visually hungry.

Warm, energetic identity for the startup helping businesses measure what matters.

From ghosted to VC conversations. A pitch deck for the startup electrifying fleets without scrapping a single van.

Beautifully Clear.

Beautifully Clear.

"The rebrand changed how people talked about us. We went from a brand that blended in to one people actually commented on. Membership doubled in the year after launch."

"The rebrand changed how people talked about us. We went from a brand that blended in to one people actually commented on. Membership doubled in the year after launch."

A close creative partnership.

A close creative partnership.

The expression hasn't caught up with the ambition.

The expression hasn't caught up with the ambition.

When the idea needs form

When the idea needs form

Vision Session

Vision Session

Brand Sprint

Brand Sprint

Website

Website

When you need a specific tool

When you need a specific tool

Impact Report

Impact Report

Pitch Deck

Pitch Deck

For founders and teams who need ongoing creative direction beyond a single project, I also work as a long-term creative partner.

"Our impact report used to sit in a drawer. Now it's the first thing we hand to every potential landlord."

People who care about what they're creating.

People who care about what they're creating.

Hospitality. Sustainability. Community. Education. Space-making.Social Enterprise

Hospitality. Sustainability. Community. Education. Space-making.Social Enterprise

A bit about me.

Let's talk about your idea.

Let's talk about your idea.

You know what you're building.
The people you need to reach don't.
Not yet.

I close that gap. The branding, the website, the deck, the impact report.

The things that make it land.

You know what you're building.

The people you need to reach don't.
Not yet.

I close that gap.
The branding, the website, the deck, the impact report.

The things that make it land.

The world doesn't see your intention.
It sees your expression.

A founder with a vision that needs form.
A team with an idea that needs expression.
A business that has outgrown its brand.
An organisation with impact worth celebrating.

A founder with a vision that needs form.

A team with an idea that needs expression.

A business that has outgrown its brand.

An organisation with impact worth celebrating.

`When the idea needs form`

`When the idea needs form`

`When you need a specific tool`

`When you need a specific tool`

`For founders and teams who need ongoing creative direction beyond a single project, I also work as a long-term creative partner.`

Hospitality.
Sustainability.
Community.
Education.
Space-making.
Social Enterprise

Hospitality.
Sustainability.
Community.
Education.
Space-making.
Social Enterprise